LinkedIn Level-up
Cerell Rivera (Hokkaido, 1998-2001)
Recruiter statistics show that anywhere from 70 to 87% of employers use LinkedIn in vetting job candidates. With your LinkedIn profile virtually acting as a second resume, it is an excellent platform for leveraging your knowledge, professionalism, and commitment to growth—essentially a billboard for your career. And just like any billboard, it needs to be eye-catching, informative, and feel like you. This is easier said than done. Fortunately, there are a few things that you can do to improve your profile and increase your chance of landing that dream job.
The beauty of a LinkedIn profile is its dynamic nature, allowing you to iterate and evolve your profile over time. There’s no right or wrong way to present yourself, and you can experiment with wording, making it an ongoing process to reflect your evolving skills and objectives. If crafting a personal brand on LinkedIn feels daunting, don’t worry. You can draw insights from those who know you best, such as former colleagues, managers, family, and friends. Engaging in conversations with them can provide valuable perspectives on the traits, skills, and values that make you uniquely “you.” Their perceptions of you might even surprise and inspire you, boosting your confidence and uncovering strengths and qualities that you might not have recognized within yourself.
About the Author
Cerell Rivera has had a remarkable career spanning diverse sectors, from Fortune 100 companies to nimble startups and impactful nonprofits. She has consistently leveraged innovative thinking to develop successful business models and lead global teams to achieve exceptional results. Currently serving as the Chief of Staff for Growth, Performance, and Operations (GPO) at LinkedIn, Cerell serves as a trusted advisor and is responsible for driving strategic objectives, establishing operational rhythms, and leading the Business Partnership & Operations team.
During her time as a JET in Hokkaido, she crafted bicultural curricula and facilitated international exchanges, leaving a positive impact on language learners in various settings. Her dedication continued post-return as she actively engaged with JETAA of Northern California and the Consulate General of Japan, where she assumed roles of JET Interviewer, JETAANC President, and JETAANC Board Member.
This article was published in partnership with AJET’s CONNECT magazine. Read the article in CONNECT’s online issue.
